AI is not the problem, even though it is everywhere right now. Most business owners are already using it, but usually in a very surface-level way.
That often leads to posts that feel flat, generic, or just not them.
AI is not meant to replace your voice.
It is meant to support it.
The benefits of using AI in your business
When used well, AI can:
- Save time on repetitive tasks
- Help you organise thoughts and ideas
- Support content creation when energy is low
- Reduce the mental load of starting from a blank page
The key word here is support.
AI works best when it enhances what is already there.
Why AI feels “off” for so many people
Most people use AI like this:
“Write me a social media post about X.”
The result usually sounds polished, but generic.
AI is not the problem.
It is a lack of direction.
AI does not know your tone, values, boundaries, or audience unless you tell it.
What personalising AI actually means
Personalising AI is not technical or complicated.
It means:
- Teaching it how you speak
- Sharing who you help and how
- Setting clear boundaries on tone and language
- Correcting it when it misses the mark
Think of AI like a new assistant.
You would not expect them to understand your business on day one, you have to help it understand YOU and your VOICE.
Small ways to start personalising AI
You do not need to do everything at once.
Start with one or two of these:
- Tell AI who your audience is
- Ask it to write like you speak, not like a marketer
- Paste in something you have already written and ask it to match the tone
- Say what you do not want included
Small changes make a big difference.
AI is not about replacing your voice.
It is about protecting your energy and amplifying what already makes your business yours.
You do not need to master it overnight.
You just need to start using it with intention.
If you want to have a go at personalising your Chat GPT, the video we are linking below is a good starting point.